CASE Launches the CaseTrust Accreditation Scheme for E-Businesses

By Gerald Tan

13 Feb 2024

The new CaseTrust Accreditation Scheme for E-Businesses was launched on 13 October 2023. The e-CaseTrust scheme was launched by Ms Low Yen Ling, Minister of State, Ministry of Trade and Industry and Ministry of Culture, Community and Youth, Mr Melvin Yong, President, CASE, Mr Jayems Dhingra, Chairman, CaseTrust Advisory Council, and Mr Russell Chan, Principal & Chief Executive Officer, Nanyang Polytechnic at an industry event held at ZALORA’s South East Asia (“Zalora”) corporate office.

CASE collaborated with Nanyang Polytechnic’s Singapore Institute of Retail Studies – NYP-SIRS to develop the e-CaseTrust Scheme. SIRS has developed a workshop to assist e-businesses to attain the CaseTrust mark.

This new scheme will give consumers greater assurance against common issues and pain points when shopping online.

Unique features of this scheme include:

• Information security: secure payment mechanisms to safeguard consumers’ data,
• Identifiable merchants: consumers can easily contact sellers for further enquiries or to resolve disputes,
• Price transparency: to safeguard against hidden charges, e.g, no pre-ticked boxes,
• Ethical advertising: communication towards elderly and children are age-appropriate and non-exploitive.

With this CaseTrust mark, consumers can be assured that these e-businesses have put in place mechanisms and controls to ensure the security of payment transactions. Consumers can also be assured that these e-businesses are committed to being honest and transparent in how they communicate prices, delivery/shipping charges and other additional charges.

The application for the accreditation scheme is open and you can read more about it here.