Careers

(Senior) Assistant Director, Partnerships & Advertising Standards Division

Key Objective

A key member of the leadership team of the Consumers Association of Singapore (CASE) with overall responsibilities for the management of the Partnerships & Advertising Standards Division. The role includes overseeing all division operations, including media and corporate communication function for both CASE and the Advertising Standards Authority of Singapore (ASAS). It also involves driving consumer education, marketing and fundraising efforts, handling feedback and queries on advertisement-related issues, providing quality secretariat support to the ASAS Council, managing the division’s budget and other related functions.

Core Responsibilities:

Media and Corporate Communications

• Develop communication plan and materials (i.e. media statements, responses, speeches and story pitches) ensuring they align with CASE’s strategic messaging
• Oversee media scanning efforts, providing analysis and insights on public perceptions and sentiments to inform organisational strategy
• Manage the production of CASE’s in-house publications, ensuring alignment with the organisation’s overall goals and strategic direction

Consumer Education, Marketing, Events and Fundraising

• Develop and oversee the implementation of digital marketing and social media strategies that support CASE’s objectives and enhance its online presence
• Oversee the creation of educational content, workshops and outreach initiatives to increase consumer awareness and understanding of their rights and responsibilities
• Oversee the planning and execution of events, providing leadership and support to the team
• Lead fundraising initiatives, identifying opportunities and developing strategies to secure funding for CASE’s activities
• Oversee product testing initiatives to ensure consumer products meet safety and quality standards, helping consumers make informed decisions

Monitoring of Advertisement Feedback and Advertising Landscape

• Oversee a team to review and respond to all advertisement related queries, ad advice and complaints (C2B, B2B, G2B) from the general public and businesses as guided by the Singapore Code of Advertising Practice (SCAP)
• Oversee the review of the SCAP with overview of other advertising related regulations/laws and make recommendations for updates to SCAP where required

Secretarial Support to the ASAS Council

• Lead team to provide strong secretariat support to the ASAS Advisory Council, including preparing of agenda and minute taking for meetings and workplan
• Represent ASAS Chairman and Council to attend external local and international meetings and exchanges, where required

Partnerships, Budget Management and Related Functions

• Build and maintain strong relationships with stakeholders, such as government agencies, statutory boards and relevant industry partners
• Source, utilise and maintain department budget to ensure smooth operations
• Oversee general administrative duties such as maintaining the volunteer database and issuance of volunteer letters of appointment.

Other Projects and Roles 

• Oversee and manage relevant external projects
• Other projects and duties as assigned by the Executive Director

Knowledge, Skills & Abilities (Requirements)

You should possess:

• • A tertiary degree in Arts, Business Administration, Marketing, Advertising, or relevant fields with at least 3 years’ experience in a leadership role
  • Experience and knowledge of the advertising industry, marketing and advertising law is preferred but not essential.
  • Strong leadership and able to motivate his/her team
  • Strong analytical, judgement and problem-solving skills
  • Strong communication, writing and interpersonal skills, bilingual
  • Self-motivated, takes good initiative, and works well independently and with his/her team
   

The advertisement is also posted on www.jobstreet.com.

Please do not send us anything with your NRIC on it as this is a legal requirement.

You will support CASE in its consumer education and engagement efforts to raise general consumer rights awareness in Singapore through various initiatives.

Responsibilities:

Marketing 

• Conceptualise and develop marketing and publicity plans, including social media campaigns
• Contribute to content creation and copywriting for in-house publications and social media platforms
• Develop collaterals and publicity materials, including those for events and fundraising. These include print (letters, brochures, posters, banners, videos, resource packs, and merchandise) and digital (website landing pages, digital assets, eDMs, videos, and PowerPoint presentations)

Events

• Plan and execute all aspects of events from conception through to completion, such as the major fundraising event on World Consumer Rights Day, covering venue selection, logistics, budget management, scheduling, catering, entertainment, technical requirements and post-event evaluation
• Oversee the management of all on-site ground operations, ensuring adherence to timelines
• Develop partnerships and liaise with internal and external stakeholders to organise or participate in events or other forms of outreach
• Lead and provide other administrative, operational and on-site support for events

Fundraising 

• Plan and execute fundraising strategies to raise the necessary funds to support CASE’s missions and goals, and to build relationship with partners
• Organise and oversee fundraising events, including budget management, ensuring they align with CASE’s mission and goals
• Identify and establish strategic partnerships with corporations, organisations and government bodies. This includes conducting research to understand how to position the organisation and coordinating engagement efforts to foster meaningful connections and garnering potential new donors.
• Manage partner database and ensure accurate record-keeping

Other Roles

• Conduct regular media scanning to understand public perceptions and sentiments
• Collaborate with relevant departments for support as needed, support and participate in CASE projects and initiatives
• Other projects and duties as assigned by Management

Requirements:

• Diploma or Degree in Business, Marketing, Communications or a related field
• Strong interpersonal, relationship-building and event management skills
• Effective communicator and presenter, competent in both spoken and written English. Knowledge of a second language is advantageous.
• At least 1 to 2 years of relevant experience in fundraising, events management, sales and/or client management preferred
• Willingness to go the extra mile, including working weekends and after hours as required by event schedules
• Resourceful self-starter and team player with strong organisational skills, attention to detail and the ability to adapt to changing priorities and meet tight deadlines

The advertisement is also posted on www.jobstreet.com.

Please do not send us anything with your NRIC on it as this is a legal requirement.

Responsibilities

• Identify and research potential clients
• Develop and maintain client relationships
• Negotiate contract terms with clients and communicate with stakeholders
• Identify, create and pursue new business opportunities and clients.
• Reach out to customer leads through cold calling
• Expedite the resolution of customer problems and complaints to maximize satisfaction
• Gather useful information from customer and competitor data
• Make and give presentations to prospective clients and internal executives
• Track, identify and add qualified prospects to sales pipeline
• Conduct ongoing market research

Requirements

1. Proven work experience as a sales representative
2. Possess a bachelor’s degree, majoring in Marketing, Communications, Commerce or equivalent
3. Experienced in IT industry
4. Knowledge of UX/UI, Mobile APP and Web Development preferred but not essential
5. Excellent selling, communication and negotiation skills
6. Time management and organisational skills
7. Ability to create and deliver presentations tailored to the audience needs
8. Relationship management skills and openness to feedback
9. Good English communication and written skills
10. Willing to meet clients/ partners
11. Skill in writing proposal and presentation

The advertisement is also posted on www.jobstreet.com.

Please do not send us anything with your NRIC on it as this is a legal requirement.