RedMart joins Price Kaki in collaboration to extend price comparison to goods sold online
This article is contributed by Melvin Yong, CASE President. Any extracts must be attributed to the author.
The Consumers Association of Singapore (“CASE”) announced today a collaboration with RedMart by Lazada (“RedMart”) that will help consumers compare prices of daily essentials sold online. Under the collaboration, RedMart will contribute a pilot list of 100 frequently purchased daily essentials and groceries for comparison on the mobile application Price Kaki. RedMart is the first online grocery store to be featured on Price Kaki. The collaboration brings the number of products available for comparison on Price Kaki to more than 5,500.